Since the 16th c. numerous studies have been consecrated to the images depicted on Greek and Roman coins. Most of them are concerned with the identification of numismatic types. In contrast, rare are those asking questions about the possible mechanisms preceding the choice of types by an authority and their reception(s) by different audiences. The present book brings together various approaches on visual culture from different fields (working on different areas, periods, or specializing in media other than coins) proposing an original methodological synthesis of what has been done or has still to be done in numismatic iconography.