An edition of Untold Millions
(2013)
Untold Millions
Secret Truths About Marketing to Gay and Lesbian Consumers
by Dececco, Phd, John
- 0 Ratings
- 0 Want to read
- 0 Currently reading
- 0 Have read
Share
×Close
This edition doesn't have a description yet. Can you add one?
Check nearby libraries
Buy this book
Showing 1 featured edition. View all 1 editions?
| Edition | Availability |
|---|---|
1
Untold Millions: Secret Truths About Marketing to Gay and Lesbian Consumers
2013, Routledge
in English
1306187664 9781306187664
|
aaaa
Libraries near you:
WorldCat
|
Book Details
Table of Contents
Ch. 1. You can bank on it
ch. 2. Visibility : the new politics of profit
ch. 3. Will the real gay consumers please stand up?
ch. 4. Understanding pride and pragmatism : a marketer's view of modern gay and lesbian culture
ch. 5. Brand loyalty, management, and the creative process : promoting products and services to gay and lesbian consumers
ch. 6. Key cities and emerging opportunities for business
ch. 7. The future of the gay and lesbian marketplace : considerations at the door of the twenty-first century.
Classifications
The Physical Object
ID Numbers
Community Reviews (0)
Feedback?
| January 17, 2023 | Edited by ImportBot | import existing book |
| December 16, 2022 | Created by MARC Bot | import new book |