An edition of Entry strategies and growth in foreign markets
(2001)
Entry strategies and growth in foreign markets
texts and cases in the Indian context
by Shekhar Chaudhuri
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Entry strategies and growth in foreign markets: texts and cases in the Indian context
2001, Oxford University Press
in English
0195652207 9780195652208
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Book Details
Table of Contents
Machine generated contents note: I Concepts
1. Entry Modes for International Markets
Strategic Options for Market Entry
Conclusion
2. Implementing the Entry Decision
Introduction
Assessing the Host Country Business Environment
Configuration of Activities and Related Tasks
Financial Aspects
Organizational Issues
Conclusion
II Cases
A. COMPREHENSIVE CASES
3. Entry into the Indian Market during the Initial Phase
of Deregulation: Parle, Pepsi, and Coke
Introduction
Product
Growth of the Industry
Market for Soft Drinks
Government Policies
Related and Supporting Industries
The Main Actors
Competitive Strategies
Reasons for Entering India
Entry .of Pepsi
Advertising
x ENTRY STRATEGIES AND GROWTH IN FOREIGN MARKETS
Current Scenario
Aerated Fruit Juices
Pepsi Runs into Trouble
The Future
4. Entry into the Indian Market through Setting Up a Wholly
Owned Subsidiary: Kellogg India
Introduction
The Globalization Efforts by Kellogg
Indian Business Environment
Entry into India
The Indian Cereal Market in 1996
Post-Entry Marketing Strategy
5. Entry through a 50:50 Joint Venture: Mahindra Ford
A 50:50 Alliance
The Remaking of Mahindra & Mahindra
Ford's Asia Focus
Consummating the Marriage
Expectations and Fears
6. Long-term Global Vision Driving Domestic and International
Expansion: The Aditya Birla Group of Companies
Introduction
The Seed: Aditya Vikram Birla and his Vision
Present Areas of Activities and Performance
Flagship Companies in the Domestic Sector
The Global Dimension
The Systems in Place
Vision for a World Class Company
7. Repositioning an Indian Company in a Global Industry
through Internationalization: Ranbaxy Laboratories Limited
Company Background
Products and Markets
Government Regulations
Industry Evolution, Structure, and Dynamics
Manufacturing and Quality
R&D
Internationalization
Organization and Management Process
8. Internationalization of an Indian Company through Export:
Titan Industries Limited
The Background
Titan: The Marketing Success
The Watch Industry
Titan's Rationale for Globalization
Titan's Global Strategy
Global Presence and the Future
Financing the Global Gameplan
Organizational Structure
9. Internationalization of an Indian Engineering Company
through Reverse Technology Flow: Tata Engineering and
Locomotive Company Limited
Company Background
Government Policy and Industry Evolution
Competition and Industry Prospects
Product Profile
Performance
Marketing and Distribution
Acquisition of Technology
Design, Development; Manufacturing and Quality Control
Internationalization
Finance
Recent Strategic Actions and Future Plans
10. Internationalization of an Indian Company through
Acquisition Abroad: The United Breweries Group
Evolution of the UB Group
Restructuring for the Future
Domestic Industry
Trouble Brewing on the Home Front
Forays into the World Market
The Global Liquor Industry
Trouble Across the Shores
Further Developments in International Ventures
' B. BRIEF CASES
11. MNC Strategy to Enter the Indian Market: Some
Additional Examples
Microsoft
GE Capital Services, USA
Viseton, USA
British Telecom (BT)
Owens-Coming (OC)
ENTRY STRATEGIES AND GROWTH IN FOREIGN MARKETS
Frost & Sullivan, USA
Honda Motors
Eve International
Matsushita Battery Industrial Co, Japan
Daewoo Corporation, South Korea
Nike Inc., USA
Bridgestone, Japan
Aiwa, USA
III Exploratory Research Findings
12. Internationalization by Larger Indian Firms: Evidence from
Ten Case Studies
Definition of Internationalization
Research Sample
Brief Profile of the Firms
Characterizing the Internationalization Efforts
A Conceptual Framework
Concluding Remarks.
Edition Notes
Includes bibliographical references.
Classifications
The Physical Object
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