The standard repertoire of free T-shirts and special promotional fare has made "Joe College" and "JoAnne College" virtually immune to simple marketing tricks.
An edition of Marketing to the campus crowd
(2004)
Marketing to the campus crowd
everything you need to know to capture the $200 billion college market
by David A. Morrison
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Publish Date
2004
Publisher
Dearborn Trade Publishing,
Dearborn Trade Pub.
Language
English
Pages
249
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Previews available in: English
| Edition | Availability |
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1
Marketing to the campus crowd: everything you need to know to capture the $200 billion college market
2004, Dearborn Trade Publishing, Dearborn Trade Pub.
in English
0793186005 9780793186006
|
aaaa
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WorldCat
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2
Marketing to the Campus Crowd: Everything You Need to Know to Capture the $200 Billion College Market
June 1, 2004, Kaplan Business
Hardcover
in English
0793186005 9780793186006
|
zzzz
Libraries near you:
WorldCat
|
Book Details
Published in
Chicago, IL
Table of Contents
Going back to school
Why college marketing? ("what's all the fuss?"
College marketing : past, present and future, or, the rise and "semi-fall" of the school monopoly
The precollege market
The college market
The postcollage market
Gatekeepers : reaching the motherload through "big mother"
The influencers
Reaching the college crowd
Timing
The Daewoo Motor Company : a good idea gone bad
The co-branding strategies
Concluding thoughts from a seasoned "insider"
We want to hear from you!
Edition Notes
Includes bibliographical references (p. 233-239) and index
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| September 5, 2018 | Edited by ImportBot | import new book |
| July 29, 2014 | Edited by ImportBot | import new book |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
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| December 10, 2009 | Created by WorkBot | add works page |