Visual communications of any kind, whether persuasive or informative, from billboards to birth announcements, should be seen as the embodiment of form and function: the integration of the beautiful and the useful.
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Paul Rand: A Designer's Art
September 1988, Yale Univ Pr
Paperback
in English
0300042132 9780300042139
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"Visual communications of any kind, whether persuasive or informative, from billboards to birth announcements, should be seen as the embodiment of form and function: the integration of the beautiful and the useful."
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