This book is a compilation of two priceless volumes of classic mail-order manuals: Mail Order Made Easy by Max Rittenberg was written in the 1920s and is one of the earliest authoritative pieces of literature to teach people how to launch a mail-order business. This book was originally published in London and covers marketing techniques for grabbing new customers that is still reliable and valid today! The second volume in this book is Secrets of the Mail Order Trade: A Practical Manual For Those Embarking In The Business Of Advertising And Selling Goods By Mail by Samuel Sawyer and was written in 1900. This classic book teaches one how to launch a mail-order empire and covers such topics as advertising, catalog creation and cultivating customer relationships.