An edition of Competitive intelligence (1996)

Competitive intelligence

from black ops to boardrooms : how businesses gather, analyze, and use information to succeed in the global marketplace

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Last edited by MARC Bot
July 15, 2024 | History
An edition of Competitive intelligence (1996)

Competitive intelligence

from black ops to boardrooms : how businesses gather, analyze, and use information to succeed in the global marketplace

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

As the major powers move away from the traditional weapons of warfare, they are turning instead to economic weapons like competitive intelligence - the gathering and analysis of information about competitors and the marketplace - to ensure their national sovereignty and survival. Using technology and skills adapted from the Cold War era, they turn raw information into powerful intelligence, enabling them to build market share, launch new products, increase profits, and destroy competitors.

Yet, in America, the subject of business intelligence remains shrouded in secrecy - because some companies regard it as unethical, and because certain successful companies don't want to lose their advantage.

But the secret is out. With detailed examples from home and abroad, Kahaner reveals the methods, case studies, and systems that businesses use today to establish their own intelligence operations. You'll discover how competitive intelligence can unmask hidden competitors, and how it can help your company to enter new businesses, understand your own marketplace, and increase the range and quality of acquisition targets.

An indispensable guide to the new competitive world, Competitive Intelligence will help companies transform themselves from mere collectors of information to informed users of intelligence. Innovative and practical, it will forever change the way companies make decisions about themselves and the global marketplace.

Publish Date
Publisher
Simon & Schuster
Language
English
Pages
300

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Previews available in: English

Book Details


Edition Notes

Includes index.

Published in
New York

Classifications

Dewey Decimal Class
658.4/7
Library of Congress
HD38.7 .K339 1996

The Physical Object

Pagination
300 p. :
Number of pages
300

ID Numbers

Open Library
OL794184M
ISBN 10
0684810743
LCCN
95026837
OCLC/WorldCat
504332994
Library Thing
731378
Goodreads
930998

Excerpts

In today's business environment, having the right information is not enough anymore.
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July 15, 2024 Edited by MARC Bot import existing book
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