Illustrating from the British National Health Service, this chapter indicates the type of problems in service design and public image which have led people to consider applying marketing methods in public services.
An edition of Responsive Healthcare
(2001)
Responsive healthcare
marketing for a public service
by Rod Sheaff
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Publish Date
2002
Publisher
Open University Press,
Open Univ Pr,
Brand: Open Univ Pr
Language
English
Pages
248
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Responsive healthcare: marketing for a public service
2002, Open University Press, Open Univ Pr, Brand: Open Univ Pr
in English
0335199674 9780335199679
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2
Responsive Healthcare: Marketing for a Public Service (Health Services Management)
December 1, 2001, Open University Press
Hardcover
in English
0335199674 9780335199679
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Responsive Healthcare: Marketing for a Public Service (Health Services Management)
December 1, 2001, Open University Press
Paperback
in English
0335199666 9780335199662
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Includes bibliographical references and index.
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| January 26, 2022 | Edited by ImportBot | import existing book |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| February 7, 2010 | Edited by WorkBot | add more information to works |
| December 10, 2009 | Created by WorkBot | add works page |