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Beating the commodity trap: how to maximize your competitive position and increase your pricing power
2009, Harvard Business Press
in English
1422103153 9781422103159
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Table of Contents
The three commodity traps : from diamonds to glass
The deterioration trap : how to use market power to beat the low-end competitors
The proliferation trap : how to manage multiple threats to your competitive position
The escalation trap : how to manage escalating competition while prices fall
The diamond in the rough : how to keep finding your best competitive position as market dynamics change.
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