An edition of Advertising reach and frequency
(1995)
Advertising reach and frequency
maximizing advertising results through effective frequency
2nd ed.
by Colin McDonald
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This expanded edition of the classic study of the subject provides leading-edge discussion and analysis of advertising reach and frequency and their effects, with authoritative discussion of the new evidence published since the first edition. Advertising Reach and Frequency: Maximizing Advertising Results Through Effective Frequency corrects misconceptions and provides practical guidance for more effective thinking about how to use media.
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Advertising, Effective frequencyShowing 2 featured editions. View all 2 editions?
| Edition | Availability |
|---|---|
1
Advertising reach and frequency: maximizing advertising results through effective frequency
1996, NTC Business Books
in English
- 2nd ed.
0844235067 9780844235066
|
aaaa
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WorldCat
|
2
Advertising Reach and Frequency: Maximizing Advertising Results Through Effective Frequency
November 1, 1995, NTC Business Books
Hardcover
in English
- 2nd edition
0844235067 9780844235066
|
zzzz
Libraries near you:
WorldCat
|
Book Details
Edition Notes
Includes bibliographical references and index.
"Published in conjunction with the Association of National Advertisers by NTC Business Books."
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| July 18, 2024 | Edited by MARC Bot | import existing book |
| February 28, 2020 | Edited by MARC Bot | remove fake subjects |
| July 14, 2017 | Edited by Mek | adding subject: Internet Archive Wishlist |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| December 10, 2009 | Created by WorkBot | add works page |