Advertising and other marketing are significant expenditures, and companies have always, naturally, wanted to evaluate the returns they get from them.
An edition of Tracking Advertising and Monitoring Brands
(2000)
Tracking Advertising and Monitoring Brands
by Colin McDonald
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Advertising, Research, Brand name products, Consumer behaviorShowing 1 featured edition. View all 1 editions?
| Edition | Availability |
|---|---|
1
Tracking Advertising and Monitoring Brands
July 1, 2000, World Advertising Research Center
Paperback
184116061X 9781841160610
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"Advertising and other marketing are significant expenditures, and companies have always, naturally, wanted to evaluate the returns they get from them."
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| November 14, 2023 | Edited by MARC Bot | import existing book |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| February 7, 2010 | Edited by WorkBot | add more information to works |
| December 10, 2009 | Created by WorkBot | add works page |