Dynamics of international advertising
theoretical and practical perspectives
by Barbara Mueller
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"This is a textbook for upper-division undergraduate and graduate students in specialized courses dealing with international advertising or marketing. It is also an effective supplemental text for introductory advertising, marketing, or mass communications courses seeking to expand coverage of the international dimension. The text should prove useful to practitioners of international advertising, whether on the client side or within the advertising agency. And, finally, researchers of international advertising and marketing will also find the text a valuable resource."--BOOK JACKET.
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AdvertisingShowing 2 featured editions. View all 2 editions?
| Edition | Availability |
|---|---|
1
Dynamics of International Advertising: Theoretical and Practical Perspectives
May 30, 2004, Peter Lang Publishing
Paperback
in English
0820463604 9780820463605
|
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2
Dynamics of international advertising: theoretical and practical perspectives
2004, P. Lang
in English
0820463604 9780820463605
|
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Libraries near you:
WorldCat
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Includes bibliographical references and index.
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| August 11, 2024 | Edited by MARC Bot | import existing book |
| February 13, 2020 | Edited by MARC Bot | remove fake subjects |
| July 22, 2017 | Edited by Mek | adding subject: In library |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| December 10, 2009 | Created by WorkBot | add works page |