Custom made versus ready to wear treatments
behavioral propensities in physician's choices
by Richard G. Frank
To customize treatments to individual patients entails costs of coordination and cognition. Thus, providers sometimes choose treatments based on norms for broad classes of patients. We develop behavioral hypotheses explaining when and why doctors customize to the particular patient, and when instead they employ "ready-to-wear" treatments. Our empirical studies examining length of office visits and physician prescribing behavior find evidence of norm-following behavior. Some such behavior, from our studies and from the literature, proves sensible; but other behavior seems far from optimal.
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Custom made versus ready to wear treatments: behavioral propensities in physician's choices
2007, National Bureau of Economic Research
in English
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Edition Notes
"September 2007"
Includes bibliographical references (p. 46-48).
Also available in PDF from the NBER World Wide Web site (www.nber.org).
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| December 19, 2020 | Edited by MARC Bot | import existing book |
| February 7, 2010 | Edited by WorkBot | add more information to works |
| December 10, 2009 | Created by WorkBot | add works page |