An edition of Lessons from a Chief Marketing Officer
(2003)
Lessons from a Chief Marketing Officer
by Brad Kirk
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"Actual brand-name case studies, chapter-ending bullets summarizing major points, personal examples from Kirk's years on the front lines, and more make Lessons from a Chief Marketing Officer one of today's most thorough marketing guide-books. Far more than just a theoretical text, it is a hands-on road map on how marketers can create a permanent spot for their brands, both on cluttered store shelves and in the minds and purchasing habits of consumers."--BOOK JACKET.
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1
Lessons from a Chief Marketing Officer
March 13, 2003, McGraw-Hill
Hardcover
in English
- 1 edition
0071403175 9780071403177
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2
Lessons from a Chief Marketing Officer
March 13, 2003, McGraw-Hill
in English
0071403175 9780071403177
|
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Libraries near you:
WorldCat
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Book Details
First Sentence
"Succeeding in marketing requires an unusually broad skill set."
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| November 15, 2023 | Edited by MARC Bot | import existing book |
| December 5, 2020 | Edited by MARC Bot | import existing book |
| February 28, 2020 | Edited by MARC Bot | remove fake subjects |
| July 14, 2017 | Edited by Mek | adding subject: Internet Archive Wishlist |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |