An edition of Principles of small business management
(2011)
Principles of small business management
5th ed.
by Timothy S. Hatten
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"Provides an introduction to both entrepreneurship and small business management with a focus on achieving and maintaining a sustainable competitive advantage as a small organization. This title highlights issues including global opportunities, service, quality and technology."--Publisher's description.
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Previews available in: English
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| Edition | Availability |
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1
Principles of small business management
2011, South-Western, Cengage Learning [distributor]
in English
- 5th ed.
1111525226 9781111525224
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Book Details
Table of Contents
Pt. 1. Introduction to small business management. An overview of small business
Management, entrepreneurship, and ownership
pt. 2. Small business planning. Focusing on ethical issues and strategy
Creating the business plan
Deciding to franchise
Buying a business
Creating a business
pt. 3. Financial and legal management. Accounting basics
Financing your business
Legal issues
pt. 4. Marketing. Strategy and research
Product
Place
Price and promotion
pt. 5. Management. The global environment
Small business management
Human resource management
Managing options.
Edition Notes
Previous edition: published as Small business management. 2009.
Includes bibliographical references and index.
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