Cover of: Born to Buy by Juliet B. Schor
An edition of Born to Buy (2004)

Born to Buy

The Commercialized Child and the New Consumer Culture

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Last edited by MARC Bot
May 15, 2019 | History
An edition of Born to Buy (2004)

Born to Buy

The Commercialized Child and the New Consumer Culture

  • 0 Ratings
  • 2 Want to read
  • 0 Currently reading
  • 0 Have read
Publish Date
Publisher
Scribner
Language
English
Pages
275

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Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted social institutions such as the Girl Scouts are teaming up with marketers. Drawing on her own survey research and unprecedented access to the advertising industry, New York Times bestselling author and leading cultural and economic authority Juliet Schor examines how a marketing effort of vast size, scope, and effectiveness has created "commercialized children." Schor, author of The Overworked American and The Overspent American, looks at the broad implications of this strategy. Sophisticated advertising strategies convince kids that products are necessary to their social survival. Ads affect not just what they want to buy, but who they think they are and how they feel about themselves. Based on long-term analysis, Schor reverses the conventional notion of causality: it's not just that problem kids become overly involved in the values of consumerism; it's that kids who are overly involved in the values of consumerism become problem kids. In this revelatory and crucial book, Schor also provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children. Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture. - Publisher.

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Edition Availability
Cover of: Born to Buy
Born to Buy: The Commercialized Child and the New Consumer Cult
2014, Simon & Schuster, Limited
in English
Cover of: Born to Buy
Born to Buy: The Commercialized Child and the New Consumer Culture
October 4, 2005, Scribner
Paperback in English
Cover of: Born to Buy
Born to Buy: The Commercialized Child and the New Consumer Culture
August 24, 2004, Scribner
Hardcover in English

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Book Details


Published in

New York

First Sentence

"The United States is the most consumer-oriented society in the world."

Table of Contents

The changing world of children's consumption
From Tony the Tiger to Slime time live : the content of commercial messages
The virus unleashed : ads infiltrate everyday life
Captive audiences : the commercialization of public schools
Dissecting the child consumer : the new intrusive research
Habit formation : selling kids on junk food, drugs, and violence
How consumer culture undermines children's well-being
Empowered or seduced? : the debate about advertising and marketing to kids
Decommercializing childhood : beyond Big Bird, Bratz dolls, and the Back Street Boys

The Physical Object

Format
Hardcover
Pagination
ix, 275 p.
Number of pages
275
Dimensions
9.1 x 6.1 x 0.9 inches
Weight
15.2 ounces

ID Numbers

Open Library
OL7722929M
ISBN 10
068487055X
ISBN 13
9780684870557
Google
NRxxuTIyt6AC
Library Thing
53960
Goodreads
1985943

Excerpts

The United States is the most consumer-oriented society in the world.
added anonymously.

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History

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May 15, 2019 Edited by MARC Bot import existing book
April 16, 2018 Edited by Bryan Tyson Edited without comment.
March 2, 2013 Edited by Robin Lionheart google
April 28, 2010 Edited by Open Library Bot Linked existing covers to the work.
October 25, 2009 Created by WorkBot add works page