An edition of The marketer's guide to successful package design
(1998)
The marketer's guide to successful package design
by Herbert M. Meyers
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The authors, two top brand identity and package design experts, with a combined 50-plus years of hands-on industry experience, show how to create packaging solutions that win the battle for the customer during that critical first contact. They analyze all the marketing and design components needed to create effective packaging solutions that support and fulfill marketing objectives and strategies.
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| Edition | Availability |
|---|---|
1
The marketer's guide to successful package design
1998, NTC Business Books
in English
0844234389 9780844234380
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Edition Notes
Includes bibliographical references (p. 269-272) and index.
"American Marketing Association."
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| July 13, 2024 | Edited by MARC Bot | import existing book |
| February 14, 2020 | Edited by MARC Bot | remove fake subjects |
| July 22, 2017 | Edited by Mek | adding subject: In library |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| December 10, 2009 | Created by WorkBot | add works page |