Thinking of taking your small company public? Looking to invest in the next big thing? Going Public by James B. Arkebauer demystifies the process of "going public," and objectively explains what a public offering is, how it can benefit your company, and how it is conducted from start to finish. Everything you need to know about traditional initial public offerings (IPOs), as well as the latest information on Internet direct public offerings (DPOs), is included in this definitive reference guide.

James Arkebauer provides expert guidance through every step of both a traditional IPO and an Internet DPO. He walks you through incorporation procedures, valuation and pricing, the very latest SEC rulings, the tremendous advantages of the Internet in obtaining international exposure for raising funds, and much, much more.

Entrepreneurs and investors will find Going Public brimming with helpful, insightful information about IPOs, including: how to assess the potential risks and alternatives to an IPO; what registration forms need to be filed, when, and to whom; how to keep track of changes in SEC regulations and of new securities laws; what it takes to satisfy the Nasdaq listing requirements; and going public on the OTC.

Plus, Going Public includes the very latest information on Internet DPOs, and addresses how to use the Internet to bypass the "middleman" and make a direct public offering online, how to download registration documents from the SEC's EDGAR database and file them in order to save time and money, and how to buy shares in a new venture over the Internet.