6 steps to free publicity
for corporate publicists or solo professionals, including-- publishers, consultants, conference planners, politicians, inventors, artists, psychotherapists, and anyone else looking to attract media attention to their business or cause
by Marcia Yudkin
"There are many good books on publicity. Yudkin certainly matches all the others and actually exceeds them in two areas "humor and creativity." -BooklistWant the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it's never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company's reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it.This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques from blogs and social media to viral videos and podcasting-along with the basics of earning ink or air time. It also covers:Getting started'how to overcome fears, feel comfortable with fame, and think up newsworthy publicity angles.How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people's minds and files.How to perform on radio, TV, or the Web like a pro.Publicity writing tips that ensure you'll be easily found online through search engines.Strategies for building an audience of fervent fans online or within a geographical or special-interest community.A full range of attention-getting techniques, from wacky and quirky to serious and highly respectable.Read 6 Steps to Free Publicity with highlighter and notebook in hand, because it inspires creative exploits and powerful publicity campaigns...that cost next to nothing!
Check nearby libraries
Buy this book
Previews available in: English
| Edition | Availability |
|---|---|
1
6 Steps to Free Publicity
2010, Career Press
Electronic resource
in English
1601639066 9781601639066
|
zzzz
|
2
|
zzzz
|
3
|
zzzz
|
|
4
|
zzzz
|
5
6 steps to free publicity: for corporate publicists or solo professionals, including-- publishers, consultants, conference planners, politicians, inventors, artists, psychotherapists, and anyone else looking to attract media attention to their business or cause
2003, Career Press
in English
- Rev. ed.
1564146758 9781564146755
|
aaaa
|
Book Details
Edition Notes
"Resources for your publicity campaigns": p. 249-265.
Rev. ed. of: 6 steps to free publicity and dozens of other ways to win free media attention for you or your business. c1994.
Includes index.
Classifications
The Physical Object
Edition Identifiers
Work Identifiers
Community Reviews (0)
Lists
| August 2, 2020 | Edited by ImportBot | import existing book |
| July 22, 2019 | Edited by MARC Bot | remove fake subjects |
| July 22, 2017 | Edited by Mek | adding subject: In library |
| October 24, 2011 | Edited by ImportBot | import new book |
| December 10, 2009 | Created by WorkBot | add works page |