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Growing Up Digital shows how today's kids are leading the charge into the 21st century using the new media that's centered around the Internet. Just as the baby boomers of the TV generation dictated the economic, political, and cultural agenda of its time, the Net Generation, or "N-Gen," is developing and imposing its culture on us all, thereby reshaping how society and individuals interact.
Don Tapscott explains how members of the N-Gen are beginning to think, learn, work, play, communicate, shop, and create in fundamentally different ways from their parents. Written in collaboration with over 300 N-Geners who shared with the author their opinions, experiences, and insights, Growing Up Digital offers an eye-opening, fact-filled picture of the new youth culture.
Tapscott identifies the shift from the traditional broadcast medium to the new interactive medium as the cornerstone of the N-Generation, and he compares the passive medium of television - which young people increasingly dismiss as old fashioned - to the Internet, in which the consumer has control. Tapscott vividly illustrates a new "generation lap" in which the N-Gen is lapping its parents on the "info-track.".
Growing Up Digital also examines how the Net Generation is influencing the whole spectrum of society: the way we create wealth, the nature of commerce and marketing, the delivery system for entertainment, the role and dynamics of our educational system, our culture, and arguably the nature and influence of government and politics.
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Growing Up Digital: The Rise of the Net Generation
June 9, 1999, McGraw-Hill
Paperback
in English
- New Ed edition
0071347984 9780071347983
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Growing Up Digital: The Rise of the Net Generation
June 9, 1999, McGraw-Hill
in English
0071347984 9780071347983
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Growing up digital: the rise of the net generation
1998, McGraw-Hill
Hardcover
in English
0070633614 9780070633612
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Growing Up Digital: The Rise of the Net Generation
October 1997, Mcgraw-Hill
Hardcover
in English
0070633614 9780070633612
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Growing Up Digital: The Rise of the Net Generation
October 1997, Mcgraw-Hill
in English
0070633614 9780070633612
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Book Details
Edition Notes
Includes bibliographical references (p. 319-323) and index.
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Work Description
This ground-breaking book not only introduced the phrase 'the Net Generation" to our language, but brilliantly defined why the future will be ruled by Net Culture. Tapscott clearly illustrates all the ways in which the Net Generation will influence the future. His positioning of this group helped inspire many leading companies including Hewlett-Packard to rethink their business strategies. Like H-P, any company that wants to succeed will have to reach the Net Generation now - and this is the book that explains who they are and how they're reshaping the way the world works, plays, learns, and does business.
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