An edition of Information systems
(2010)
Information systems
a manager's guide to harnessing technology
Version 1.1.
by John Gallaugher
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| Edition | Availability |
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1
Information systems: a manager's guide to harnessing technology
2010, Flat World Knowledge
in English
- Version 1.1.
0982361815 9780982361818
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Book Details
Table of Contents
ch. 1. Setting the stage : technology and the modern enterprise
ch. 2. Strategy and technology : concepts and frameworks for understanding
ch. 3. Zara : fast fashion from savvy systems
ch. 4. Netflix : the making of an E-commerce giant and the uncertain future of atoms to bits
ch. 5. Moore's law : fast, cheap computing and what it means for the manager
ch. 6. Understanding network effects
ch. 7. Peer production, social media, and Web 2.0
ch. 8. Facebook : building a business from the social graph
ch. 9. Understanding software : a primer for managers
ch. 10. Software in flux : partly cloudy and sometimes free
ch. 11. The data asset : databases, business intelligence, and competitive advantage
ch. 12. A manager's guide to the Internet and telecommunications
ch. 13. Information security : barbarians at the gateway (and just about everywhere else)
ch. 14. Google : search, online advertising, and beyond
Index.
Edition Notes
Cover title.
"Supplemental study aids available at www.flatworldstudents.com."
Includes bibliographical references and index.
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