The growth in international trade since 1970 has seen unparalleled increases: $314 billion in trade in 1970 versus $5 trillion in 1995, a threefold increase in real terms (annual increases of 5 percent).
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Handbook of Cross Cultural Marketing
June 15, 2005, Jaico Publishing House
Hardcover
8172248008 9788172248000
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Handbook of cross-cultural marketing
1998, International Business Press
in English
0789001543 9780789001542
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Includes bibliographical references (p. 333-363) and index.
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