The art of innovation
lessons in creativity from IDEO, America's leading design firm
by Tom Kelley, Thomas Kelley, and Jonathan Littman
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"There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley-based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.".
"In entertaining anecdotes, Kelley illustrates some of his firm's own successes (and joyful failures), as well as pioneering efforts at other leading companies. The book reveals how teams research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences."--BOOK JACKET.
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Times
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The Art of Innovation
March 4, 2002, Profile Business
Paperback
- New Ed edition
186197583X 9781861975836
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The art of innovation: lessons in creativity from IDEO, America's leading design firm
2001, Doubleday, Currency/Doubleday, Crown/Archetype
in English
- 1st ed.
0385499841 9780385499842
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5
The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm
January 16, 2001, Currency
in English
0385499841 9780385499842
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Book Details
Edition Notes
"A Currency book."
Includes index.
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Work Description
The story of the origin and design process of IDEO, a design company in San Jose, CA. Shares examples of innovation from both IDEO and such companies as REI, Pike Place Market, and Nike.
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