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Last edited by ImportBot
June 17, 2010 | History

Ice to the Eskimos 2 editions

Cover of: Ice to the Eskimos | Jon Spoelstra
About the Book

You.That's Right. YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results.Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability.Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell.Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.

Classifications

Library of Congress HF5415 .S725 1997
Dewey 658.8

2 editions First published in 1997

Edition Read Locate Buy
Cover of: Ice to the Eskimos
2007, HarperCollins
Ice to the Eskimos
Electronic resource in English
Cover of: Ice to the Eskimos
1997, HarperBusiness
Ice to the Eskimos
in English - 1st ed.

History Created December 10, 2009 · 4 revisions Download catalog record: RDF / JSON

June 17, 2010 Edited by ImportBot add details from OverDrive
April 28, 2010 Edited by Open Library Bot Linked existing covers to the work.
February 5, 2010 Edited by WorkBot add more information to works
December 10, 2009 Created by WorkBot add works page