Check nearby libraries
Buy this book
![Loading indicator](/images/ajax-loader-bar.gif)
This edition doesn't have a description yet. Can you add one?
Check nearby libraries
Buy this book
![Loading indicator](/images/ajax-loader-bar.gif)
Previews available in: English
Subjects
Marketing, Study and teaching, Strategic planningShowing 2 featured editions. View all 2 editions?
Edition | Availability |
---|---|
1
Strategic marketing management: planning and control. Planning and control
2002, CIM Pub.
in English
0902130889 9780902130883
|
aaaa
Libraries near you:
WorldCat
|
2
Strategic marketing management: Analysis & decision
2002, CIM Publishing
in English
0902130870 9780902130876
|
cccc
Libraries near you:
WorldCat
|
Book Details
Edition Notes
"This companion is written to complement the recommended core texts recommended in the syllabus for this module: Strategic marketing - planning & control (2nd ed) by Drummond and Ensor, Marketing strategy and competitive positioning (2nd ed) by Hooley, Saunders & Piercy, and Strategic marketing management (5th ed) by Aaker "--Page 1.
Includes bibliographical references and index.
Classifications
The Physical Object
ID Numbers
Community Reviews (0)
Feedback?March 28, 2021 | Created by MARC Bot | import new book |