An edition of Strategic marketing management
(2002)
Strategic marketing management
planning and control. Planning and control
by Chartered Institute of Marketing
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Previews available in: English
Subjects
Marketing, Study and teaching, Strategic planning| Edition | Availability |
|---|---|
1
Strategic marketing management: Analysis & decision
2002, CIM Publishing
in English
0902130870 9780902130876
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2
Strategic marketing management: planning and control. Planning and control
2002, CIM Pub.
in English
0902130889 9780902130883
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Book Details
Edition Notes
"This companion is written to complement the recommended core texts recommended in the syllabus for this module: Strategic marketing - planning & control (2nd ed) by Drummond and Ensor, Marketing strategy and competitive positioning (2nd ed) by Hooley, Saunders & Piercy, and Strategic marketing management (5th ed) by Aaker "--Page 1.
Includes bibliographical references and index.
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| March 28, 2021 | Created by MARC Bot | import new book |