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Previews available in: English
Subjects
Mass mediaShowing 3 featured editions. View all 3 editions?
Edition | Availability |
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1
Dynamics of mass communication: media in transition
2010, McGraw-Hill Higher Education
in English
- 11th ed.
0073378887 9780073378886
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2
The dynamics of mass communication: media in the digital age
2002, McGraw-Hill
in English
- 7th ed.
0072407662 9780072407662
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WorldCat
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3 |
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Book Details
Published in
New York
Table of Contents
The nature and history of mass communication. Communication: mass and other forms
Perspectives on mass communication
Historical and cultural context
Media. Newspapers
Magazines
Books
Radio
Sound recording
Motion pictures
Broadcast television
Cable, satellite and internet television
The internet and the world wide web
Specific media professions. News gathering and reporting
Public relations
Advertising
Regulation of the mass media. Formal controls: laws, rules, regulations
Ethics and other informal controls
Impact of the media. International and comparative media systems
Social effects of mass communication.
Edition Notes
Includes bibliographical references and index.
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- Created December 4, 2009
- 5 revisions
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February 4, 2023 | Edited by ImportBot | import existing book |
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December 23, 2020 | Edited by MARC Bot | import existing book |
February 9, 2019 | Edited by MARC Bot | import existing book |
December 4, 2009 | Created by ImportBot | Imported from Library of Congress MARC record. |