Communicating environmentally sustainable transport
the role of soft measures.
by Organisation for Economic Co-operation a...
Progress towards Environmentally Sustainable Transport (EST) will require widespread acceptance of this need and a mix of measures designed to achieve the necessary changes to overcome these barriers. Some of the measures will be hard measures, which include taxes, emission standards, speed limits, and other fiscal and regulatory instruments. Others will be soft, such as the provision of information and the use of communication strategies and educational techniques. The book examines the measures needed.
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Communicating environmentally sustainable transport: the role of soft measures.
2004, OECD, Organization for Economic
in English
9264106634 9789264106635
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Edition Notes
Includes bibliographical references (p. 171-179).
"This document is the report on a workshop entitled Communicating Environmentally Sustainable Transport---the Role of Soft measures, held in Berlin on 5-6 December, 2002"--Foreword.
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