An edition of Electronic media management
(1999)
Electronic Media Management, Fourth Edition
4 edition
by Peter Pringle, Michael F Starr, and William McCavitt
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"This fourth edition of a classic text features important updates reflecting the enormous changes that have taken place since the Telecommunications Act of 1996 and the ever-increasing importance of the Internet and the World Wide Web. The implications of these changes, and others, are examined in this new edition, which seeks to equip electronic media students for management in a new millennium - and the unprecedented challenges that will surely accompany it."--BOOK JACKET.
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Electronic Media Management, Fourth Edition
April 1999, Focal Press
Paperback
in English
- 4 edition
0240803329 9780240803326
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Book Details
First Sentence
"This chapter examines broadcast station management by defining management and tracing the roots of today's management thought and practice"
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