An edition of Crackle and fizz
(2014)
Crackle and fizz
essential communication and pitching skills for scientists
by Caroline Van den Brul
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This book is for scientists and other experts who need to explain the significance and potential of their work to colleagues, committees, funding bodies or the general public. It details how to harness story-telling principles to make complex or technical contents easier to communicate and fulfilling for audiences. --
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Crackle and fizz: essential communication and pitching skills for scientists
2014, Imperial College Press
in English
1783262834 9781783262830
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Book Details
Published in
London
Table of Contents
Your audience: the person or people whose full engagement you need
Change and affect: gives communication its meaning and impact
Lure: an enticement, usually with a bait, offering the promise of a reward
World: the contextual space in which your narrative will unfold
Character: You! - the Audience's guide, in search of a prize
Big hook: a puzzle which drives the narrative
Plot: the perilous journey to solve the puzzle and reach the prize
Structure: making the whole more than the sum of its parts
Make your pitch CRACKLE: how to persuade, to win support.
Edition Notes
Includes bibliographical references (pages 187-193) and index.
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| May 25, 2022 | Edited by ImportBot | import existing book |
| November 15, 2020 | Created by MARC Bot | import new book |