The green edge
how sustainability can help exhibit and meeting planners save money and build stronger brands
by Tom Bowman
Myth busting green practices for the exhibit and events industries. Successful businesses are learning that "going green" creates stronger brands by inspiring innovation, building trust with customers, reducing costs and increasing shareholder value. Green initiatives that start at the top with corporate-wide goals often break down when the goals must be translated into everyday decisions. The Green Edge targets this challenge by delivering high quality information about environmental performance to the choices managers are already making.
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The green edge: how sustainability can help exhibit and meeting planners save money and build stronger brands
2014, BGC
in English
- First edition softcover
0991570308 9780991570300
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Book Details
Edition Notes
"A guide to successful environmental management"--Page 1 of cover.
Tom Bowman received the international Green Good Design award in 2010. The company he founded in 1991, Bowman Design Group, received an inaugural Cool California Small Business of the Year award and is the first marketing communications firm in the U.S. to receive sustainability certification under the APEX/ASTM (U.S.) and FAMAB (Germany) industry standards. Bowman is a keynote speaker, creative communications strategist and consultant, who works with Fortune 1000 companies, start-ups and cultural institutions to engage audiences and build stronger brands.
Includes bibliographical references (page [153]-157) and index.
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