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"This book offers the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market"--Provided by publisher.
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Consumption culture in Europe: insight into the beverage industry
2013, Business Science Reference, IGI Global
in English
146662857X 9781466628571
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Book Details
Edition Notes
Includes bibliographical references and index.