This book presents 15 case studies of travel and tourism organisations that operate in the UK across different sectors of the industry. Each of the studies, having introduced its subject organisation in broad terms, goes on to outline its history and development to date and to examine its structure and operations, staffing or customer service, finance/funding and marketing. The organisation's likely future path is indicated, and a range of issues to consider is introduced. Each case study concludes with discussion questions.
Previews available in: English
Subjects
Places
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Book Details
Table of Contents
Going places
Kyle Travel
Kuoni
Lynchpin
Ocean Village
Expedia
bmi
Virgin Trains
Shearings
Novotel
The Giant's Causeway
Durham Cathedral
Legoland Windsor
South West Tourism
Thomson/TUI.
Edition Notes
Includes index.
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