An edition of Marketing strategy
(2003)
Marketing strategy
a decision-focused approach
4th ed.
by Orville C. Walker
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Marketing, Strategische planning, Management, Marketingstrategie, Gestion| Edition | Availability |
|---|---|
1
Marketing strategy: a decision-focused approach
2003, McGraw-Hill/Irwin
in English
- 4th ed.
0072466707 9780072466706
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Book Details
Published in
Boston
Edition Notes
Rev. ed. of: Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché. 3rd ed. c1999.
Title on CD-ROM: GAMAR 3.
Accompanying CD-ROM.
Includes bibliographical references and indexes.
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| November 23, 2021 | Edited by JimmanBot | Removed duplicate olid of author |
| September 5, 2020 | Created by ImportBot | import existing book |