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Previews available in: English
Subjects
Marketing, Strategische planning, Management, Marketingstrategie, GestionShowing 1 featured edition. View all 1 editions?
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Marketing strategy: a decision-focused approach
2003, McGraw-Hill/Irwin
in English
- 4th ed.
0072466707 9780072466706
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Book Details
Published in
Boston
Edition Notes
Rev. ed. of: Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché. 3rd ed. c1999.
Title on CD-ROM: GAMAR 3.
Accompanying CD-ROM.
Includes bibliographical references and indexes.
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Feedback?November 23, 2021 | Edited by JimmanBot | Removed duplicate olid of author |
September 5, 2020 | Created by ImportBot | import existing book |