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July 31, 2025 | History

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David A. Aaker

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American economist

Born

1938

60 works Add another?

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Marketing research: private and public sector decisions

by David A. Aaker, V. Kumar, and George S. Day
First published in 1980
15 editions, 3 ebooks

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Strategic market management

by David A. Aaker
First published in 1984
14 editions, 5 ebooks

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Marketing Research

by David A. Aaker and George S. Day First published in 1980
10 editions

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Developing business strategies

by David A. Aaker
First published in 1984
6 editions, 3 ebooks

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Brand leadership

by David A. Aaker and Erich Joachimsthaler First published in 2000
5 editions, 1 ebook

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Consumerism: search for the consumer interest

by David A. Aaker First published in 1971
4 editions, 1 ebook
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Advertising management

by David A. Aaker
First published in 1975
4 editions, 2 ebooks
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Essentials of marketing research.

by V. Kumar, David A. Aaker, and George S. Day
First published in 1999
4 editions, 3 ebooks

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Advertising management

by David A. Aaker First published in 1986
3 editions

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From Fargo to the World of Brands: My Story So Far

by David A. Aaker First published in 2005
2 editions, 1 ebook

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Multivariate Analysis in Marketing

by David A. Aaker First published in 1971
2 editions, 1 ebook
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Strategic Market Management (Strategic Market Managment)

by David A. Aaker First published in 2004
2 editions

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Building strong brands

by David A. Aaker First published in 1996
2 editions, 1 ebook

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Strategic Marketing Management

by David A. Aaker First published in 1999
2 editions

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Consumerism, 4th Ed.

by David A. Aaker First published in 1982
2 editions

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Brand Leadership : Building Assets in an Information Economy

by David A. Aaker First published in 2000
1 edition

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Marketing Research (Marketing S.)

by David A. Aaker and George S. Day First published in 1980
1 edition

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Investigacion de Mercados - 3 Edicion

by David A. Aaker and George S. Day First published in 1996
1 edition, 1 ebook
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Essentials of Marketing Research, 2nd Edition with SPSS 13.0 Set

by V. Kumar, David A. Aaker, and George S. Day First published in 2005
1 edition

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Essentials of Marketing Research

by V. Kumar, David A. Aaker, and George S. Day First published in 2006
1 edition

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American economist

Born

1938

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ID Numbers

OLID: OL220279A
ISNI: 0000000122783868
Library of Congress Names: n79089154
SBN/ICCU (National Library Service of Italy): BVEV013449
VIAF: 37004329
Wikidata: Q1173491
Inventaire.io: wd:Q1173491

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Alternative names

David Aaker
David A. Aaker

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