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David A. Aaker

American economist

Born

1938

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Marketing research: private and public sector decisions

by David A. Aaker, V. Kumar, and George S. Day
First published in 1980 — 15 editions

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Strategic market management

by David A. Aaker
First published in 1984 — 14 editions

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Marketing Research

by David A. Aaker and George S. Day First published in 1980 — 10 editions

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Developing business strategies

by David A. Aaker
First published in 1984 — 6 editions

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Brand leadership

by David A. Aaker and Erich Joachimsthaler First published in 2000 — 5 editions

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Consumerism: search for the consumer interest

by David A. Aaker First published in 1971 — 4 editions
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Essentials of marketing research.

by V. Kumar, David A. Aaker, and George S. Day
First published in 1999 — 4 editions

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Advertising management

by David A. Aaker
First published in 1975 — 4 editions
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Advertising management

by David A. Aaker First published in 1986 — 3 editions

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From Fargo to the World of Brands: My Story So Far

by David A. Aaker First published in 2005 — 2 editions

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Consumerism, 4th Ed.

by David A. Aaker First published in 1982 — 2 editions

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Multivariate Analysis in Marketing

by David A. Aaker First published in 1971 — 2 editions
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Strategic Market Management (Strategic Market Managment)

by David A. Aaker First published in 2004 — 2 editions

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Building strong brands

by David A. Aaker First published in 1996 — 2 editions

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Strategic Marketing Management

by David A. Aaker First published in 1999 — 2 editions

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Brand Leadership : Building Assets in an Information Economy

by David A. Aaker First published in 2000 — 1 edition

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Estrategia de La Cartera de Marcas

by David A. Aaker First published in 2005 — 1 edition

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Marketing Research (Marketing S.)

by David A. Aaker and George S. Day First published in 1980 — 1 edition

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Liderazgo De Marca

by David A. Aaker and E. Joachimst First published in 2001 — 1 edition

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Liderazgo de Marca

by David A. Aaker and Erich Joachimsthaler First published in 2005 — 1 edition

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American economist

Born

1938

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ID Numbers

OLID: OL220279A
ISNI: 0000000122783868
Library of Congress Names: n79089154
SBN/ICCU (National Library Service of Italy): BVEV013449
VIAF: 37004329
Wikidata: Q1173491
Inventaire.io: wd:Q1173491

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David Aaker
David A. Aaker

History

Created April 1, 2008
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July 31, 2025	Edited by WikidataBot	[sync_author_identifiers_with_wikidata] add wikidata remote identifiers
September 30, 2020	Edited by MARC Bot	add ids
August 25, 2019	Edited by Camillo Pellizzari	Edited without comment.
August 25, 2019	Edited by Camillo Pellizzari	merge authors
April 1, 2008	Created by an anonymous user	initial import

David A. Aaker

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