An edition of What did Jesus drive? (2014)

What did Jesus drive?

crisis PR in cars, computers, and Christianity

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Cover of: What did Jesus drive? by Jason H. Vines
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January 28, 2022 | History
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An edition of What did Jesus drive? (2014)

What did Jesus drive?

crisis PR in cars, computers, and Christianity

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

Vines takes readers on a graphic, sometimes sad and often hilarious behind-the-scenes romp through some of the most publicized and studied crises in recent history. His life in the public relations blast furnace in the automotive industry, the crises Vines helped navigate through made headlines the world over: Jeep vehicles accused of deadly sudden unintended acceleration, Nissan's near-death experience until it regained its MOJO, the Ford/Firestone tire mega-debacle, a jihad against SUVs by the "What Would Jesus Drive?" nuts, Detroit Mayor Kilpatrick's drive to prison and finally avoiding a boycott of the most popular Bible in the world by evangelical Christian leaders.

Publish Date
Publisher
Waldorf Publishing
Language
English
Pages
399

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Previews available in: English

Subjects
Public relations personnel, Biography, Anecdotes, Public relations, Crisis management, Automobile industry and trade, Public relations consultants, Automobile industry and trade, united states
People
Jason H. Vines

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Edition Availability
Cover of: What did Jesus drive?
What did Jesus drive?: crisis PR in cars, computers, and Christianity
2014, Waldorf Publishing
in English
Libraries near you: WorldCat

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Book Details

Table of Contents

A thermal event
Guiding principles
The first big crisis: Chrysler's UltraDrive
The almost fatal "line in the sand"
"Suddenly accelerating" toward a crisis
Killing kids with a lot of hot air
Thank you Anthony Weiner!
Hit by a "stupid stick" at Nissan
Rediscovering the lost, good DNA
Jumping the shark
"Les Francois" to the rescue
"Le cost killer" kills
The mother of all crises: the Ford/Firestone tire debacle
Fan: meet the shit
The worm turns, temporarily
Corporate "war in our time"
Enter the tiger
I need a break
60 minutes and a tightrope without a net
On with the show
Gored and Bushed
"Tired"
"Fired"
What would Jesus drive?
The fall, rise and fall of DaimlerChrysler
My "heart attack" will go on
Springtime for the Japanese in Germany (sing along please)
"On a roll"
If you can find a better Italian
The good guy wins
Big Oil and me
The beginning of the fall
Private equity: the smartest guys in the womb
The "second" coming
Sex, lies and a stubborn Greek
On a mission from God: a new Bible
"Keep your enemies closer" is not a cliché
"Government Motors" on fire.

Edition Notes

Includes index.

Published in
Grapevine, Texas
Other Titles
Crisis PR in cars, computers, and Christianity

Classifications

Dewey Decimal Class
658.4/056
Library of Congress
HD49 .V55 2014, HD49

The Physical Object

Pagination
399 pages
Number of pages
399

ID Numbers

Open Library
OL29114171M
Internet Archive
whatdidjesusdriv0000vine
ISBN 10
1502537508, 1631731092
ISBN 13
9781502537508, 9781631731099
LCCN
2014948136
OCLC/WorldCat
894991877

Source records

Internet Archive item record
Internet Archive item record
Better World Books record
Promise Item

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January 28, 2022 Edited by ImportBot import existing book
August 22, 2020 Created by ImportBot import new book