Platform Leadership
How Intel, Microsoft, and Cisco Drive Industry Innovation
by Annabelle Gawer and Michael A. Cusumano
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"In Platform Leadership, high-tech strategy experts Annabelle Gawer and Michael A. Cusumano reveal how Intel, Microsoft, and Cisco, as well as companies including Palm and NTT DoCoMo, have orchestrated industry innovations to support their products - and, in the process, established dominant market positions.
Based on these in-depth case studies and on incisive analysis, the authors present their Four Levers Framework for designing and implementing a successful platform strategy - or for improving an existing strategy." "For executives, strategists, and entrepreneurs in many high-tech arenas, this book shows how firms can orchestrate innovation to ensure their own competitive futures - and drive the evolution of their industry."--BOOK JACKET.
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Technological innovations, Leadership, Computers, Management| Edition | Availability |
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Platform Leadership: How Intel, Microsoft, and Cisco Drive Industry Innovation
April 29, 2002, Harvard Business School Press
Hardcover
in English
- 1st edition
1578515149 9781578515141
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Book Details
First Sentence
"In many industries, conventional wisdom has said, a position of leadership bestows authority, strength, even invulnerability."
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