An edition of Strategic Marketing Management
(2005)
Strategic Marketing Management, Third Edition
planning, implementation and control
3 edition
by Richard M. S. Wilson and Colin Gilligan
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Strategic Marketing Management, Third Edition: planning, implementation and control
January 12, 2005, Butterworth-Heinemann
Paperback
in English
- 3 edition
0750659386 9780750659383
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Strategic Marketing Management
Publish date unknown, Taylor & Francis Group
in English
1138775193 9781138775190
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Strategic Marketing Management
Publish date unknown, Taylor & Francis Group
in English
1138775207 9781138775206
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Book Details
First Sentence
"The question of what marketing is and what it entails has been the focus of a considerable amount of work over the past 40 years."
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| December 16, 2022 | Edited by MARC Bot | import existing book |
| October 13, 2020 | Edited by ImportBot | import existing book |
| August 14, 2020 | Created by ImportBot | import existing book |