An edition of Customer Relationship Management in Electronic Markets
(2004)
Customer Relationship Management in Electronic Markets
by Gopalkrishnan R. Iyer and David Bejou
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| Edition | Availability |
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Customer Relationship Management in Electronic Markets
May 2004, Best Business Books
Hardcover
in English
0789019442 9780789019448
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"SUMMARY. Customer relationship management, or CRM, has found increased attention in both the academic and managerial worlds of marketing in recent years."
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| August 14, 2020 | Created by ImportBot | import existing book |