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"Combining theory, listener insight and practical advice, here is an essential guide to harnessing the power of radio as the 'brand conversation medium', for your brand. Drawing on examples from leading organizations including Carphone Warehouse, Waitrose, British Airways, Nestle and the UK Government, the authors explore the scale and effectiveness of radio advertising, how it works, its role in current brand thinking, why a more creative approach is needed and - most importantly - how to actually go about creating better ads."--Jacket.
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Previews available in: English
Subjects
LBC (Radio Station : London, England), Radio broadcasting, Radio, Radio advertising, Capital (Station de radio : Londres, Angleterre), LBC (Station de radio : Londres, Angleterre), Capital (Radio station : London, England), Histoire, Publicité radiophonique, History, Capital (Radio Station : London, England)Places
Great Britain, Grande-BretagneEdition | Availability |
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An Advertiser's Guide to Better Radio Advertising: Tune In to the Power of the Brand Conversation Medium
June 17, 2005, Wiley
in English
0470012927 9780470012925
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Feedback?December 11, 2020 | Edited by MARC Bot | import existing book |
July 22, 2020 | Created by ImportBot | import existing book |