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Un exposé des grands prinicpes, acteurs et techniques du marketing et de la communication sur Internet et la téléphonie mobile et 62 analyses de campagnes marquantes de l'année 2009.
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Previews available in: French
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Internet marketing 2010: l'odyssée du marketing interactif
2010, Elenbi éd.
Texte imprimé :
in French
2914901143 9782914901147
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