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This concise introduction to marketing includes activities, cases and questions and covers the Internet and marketing information systems. It also includes material on ethics and relationship marketing.
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Previews available in: English
Subjects
Marketing, Manuels d'enseignement supérieur| Edition | Availability |
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1
Foundation Marketing (Modular Texts in Business & Economics Series)
August 2003, Financial Times Management
Paperback
in English
- 3rd edition
0273655329 9780273655329
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