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Previews available in: English
Subjects
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Strategic, Organizational, and Managerial Impacts of Business Technologies
March 30, 2000, Quorum Books, Quorum
Hardcover
in English
1567202446 9781567202441
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Book Details
First Sentence
"Contrary to historical perspectives of whether to adopt new technologies, the appropriate question of today's business environment is "What happens if you do not implement new technologies in the marketing organization?""

