An edition of Marketing strategy
(2006)
Marketing Strategy
by Orville C. Walker, John Mullins, and Jr. Harper W Boyd
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"This flexible introduction to the concepts and theories of creating and implementing a marketing strategy focuses on the strategic planning process and marketing's cross/inter-functional relationships. This book will help you integrate what you are learning about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy."--Jacket.
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Previews available in: English
Showing 3 featured editions. View all 3 editions?
| Edition | Availability |
|---|---|
1
Marketing Strategy: A Decision-Focused Approach
2013, McGraw-Hill Education
in English
0078028949 9780078028946
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2
Marketing Strategy
July 4, 2007, McGraw-Hill Education (ISE Editions)
in English
0071116745 9780071116749
|
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3
Marketing Strategy: A Decision-Focused Approach (Cram101 Textbook Outlines - Textbook NOT Included)
October 19, 2006, AIPI
Paperback
in English
- 4 edition
1428810331 9781428810334
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| October 10, 2020 | Edited by ImportBot | import existing book |
| November 20, 2019 | Created by ImportBot | import existing book |