An edition of 40+ new revenue sources for libraries & nonprofits
(2016)
40+ new revenue sources for libraries & nonprofits
by Rossman, Edmund A. III
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When looking for new revenue sources, it is important to keep your eyes open for opportunities, and expertise for turning ideas into products or services. Using public broadcasting as a template, Rossman provides suggestions for achieving your revenue goals and discovering new sources of funding.
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Previews available in: English
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40+ new revenue sources for libraries & nonprofits
2016, Amer Library Assn Editions, ALA Editions, an imprint of the American Library Association
in English
0838914381 9780838914380
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Book Details
Table of Contents
Part I : Foundational chapters. Current context of library funding issues and problems ; Non-profit lessons from public broadcasting ; Borrowing from broadcasting : definitions and concepts for generating revenue ; Establishing value, statistical reports, targeting prospects ; Legal and board policy considerations ; Contracts and procedures ; Promotions : getting the word out ; Impact of technology : Internet and social media ; Grants and community partnerships
Part II : Revenue-generating methods mini-chapters. Advertising, Acknowledgments, and Underwriting : general concepts ; Books and materials : general concepts ; Naming rights : general concepts ; Sponsorships : general concepts.
Edition Notes
Includes bibliographical references and index.
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