An edition of Research methods for business
(2003)
Research methods for business
a skill-building approach
Seventh edition.
by Uma Sekaran
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| Edition | Availability |
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1
Research methods for business: a skill-building approach
2016, Wiley
in English
- Seventh edition.
1119165555 9781119165552
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Book Details
Table of Contents
Introduction to research
The scientific approach and alternative approaches to investigation
Defining and refining the problem
The critical literature review
Theoretical framework and hypothesis development
Elements in research design
Interviews
Data collection methods : observation
Administering questionnaires
Experimental designs
Measurement variables : operational definition
Measurement : scaling, reliability and validity
Sampling
Quantitative data analysis
Quantitative data analysis : hypothesis testing
Qualitative data analysis
The research report.
Edition Notes
Includes bibliographical references and index.
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