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The future of technology management and the business environment: lessons on innovation, disruption, and strategy execution
2016
in English
0133996131 9780133996135
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Book Details
Table of Contents
The Next Set of Breakthroughs
The Information Revolution
Medical Technologies
Genetics
Alternative Energy
Artificial Intelligence
Material Sciences and Nanotechnology
What This Book Is About
pt. I Technology and Strategy
pt. II Managing Danger
pt. III The Environment of Technology
pt. IV Coping with Technological Disruptions
Endnotes
pt. I TECHNOLOGY AND STRATEGY
ch. 1 Technological Disruptions
The Powers of the Mind
Information Technology (IT)
Medical Technologies
Genetics
Alternative Energy
Artificial Intelligence, Material Sciences, and Nanotechnology
The Challenge of Commercialization
Endnotes
ch. 2 Commercialization's Obstacles
Fumbling the Future at Xerox: IT
Medical Technology: Cochlear Implants
Basic Research in Diverse Labs
Breakthroughs in Other Disciplines
A Highly Committed Champion
Multiple Developmental Paths
Private Firms' Failure to Cooperate
Professional Endorsement
FDA Approval
Lack of Enthusiasm from the User Community
High Costs
Safety and Efficacy Concerns
Auxiliary Services
Withdrawal
New Entrants
Genetics: Agricultural Productivity
Sustainability as a Corporate Goal
Opposition
Rapid U.S. Market Penetration
More Promised Progress
Government Restrictions
Environmentalists' Criticism
Competition from DuPont
Alternative Energy: The Electric Car
Less Pollution and Foreign Oil
Range and Fossil Fuels
1990s' Failure
Hybrid Successes
Weak Plug-In Sales
Battery Subsidies from the U.S. Government
A Solution from Tesla and Panasonic
Not Yet Affordable
A New Business Model
The Slow and Arduous Path to Commercialization
Why Xerox Missed Its Opportunity: Game Theory
Setbacks at Many Points
Uncertain Government Support
Project Management Insufficient to Overcome These Problems
The Inclination to Undertake Safe Projects
Technologies Push and Markets Pull
Determination, Will, and Persistence
Endnotes
ch. 3 Hedging the Uncertainty
Trends
Expert Opinion
Historical Analogies
Industry Analysis
Scenarios
Surprises
Taking Notice of the Periphery
Romances, Tragedies, and Comedies
The Narrative Details
Applying Scenario Logic to Technology Commercialization
Strategic Adjustments
Hedging
Gamble on the Most Probable Outcome
Take the Robust Route
Delay Until Further Clarity Emerges
Commit with Fallbacks
Shape the Future
Conclusion
Endnotes
pt. II MANAGING DANGER
ch. 4 Dealing with Danger
Bhopal: What Went Wrong
Highly Toxic Chemicals
Weak Infrastructure
An Uncontrolled Explosion
Nonfunctioning Backups
Trapped Victims
Organizational Shortcomings
Warnings Ignored
The Price of the Accident
The Deepwater Horizon Oil Spill: What Went Wrong
Beyond Petroleum
Tar Sands Processing
Explosion in Texas City and Oil Leaks in Alaska
The Spill
The Many Mistakes
Inherently Dangerous Technologies
Dilemmas in Managing Dangerous Technologies
Individual Cognitive Limits
Experts' Cognitive Limits
Organizations' Cognitive Limits
How Much a Life Is Worth
Inferences from Animal Studies to Humans
Conclusion
Endnotes
ch. 5 Laws of Liability
Vioxx: What Went Wrong?
Merck's Positive Reputation
The Search for a Blockbuster Drug Without Gastrointestinal Complications
Early Warnings
Failure to Communicate
The FDA's Required Warning
More Criticism
Voluntary Recall
Thousands of Suits
Criminal Charges
Johnson & Johnson's Hip Replacement: What Went Wrong?
A Paragon of Social Responsibility
The Acquisition of DePuy
All-Metal Replacements
Design Problems
FDA Investigations
A Voluntary Recall
Suits Against the Company
The Reimbursement Plan
The Laws of Liability
Evolution of the Law
Classic Tort Law
Assumption of Risk
Punitive Action
Strict Liability
The Justification for Strict Liability
Further Movement from a Fault-Based System
Refinements of the Laws of Liability
Conclusion
Endnotes
pt. III THE ENVIRONMENT OF TECHNOLOGY
ch. 6 Old, Young, and Global Security
The Rise of the Elderly
Declining Fertility
Economic Impacts
Technology to Assist the Elderly
A Cure for Alzheimer's
Reversing Aging
Among the Young: Hope and Disillusion
Meaningful Work
What Next
Diminishing Youth Bulges
Technology to Combat Terror
Conclusion
Endnotes
ch. 7 Rich, Poor, and Global Inequality
Trends
Within Country Gaps
Between-Country Gaps
The U.S. Wealth Gap
The Rise of Neoliberalism
Technology at the Top of the Pyramid
Sophisticated Models
What Hedge Funds Do
Only for the Already Wealthy
Renaissance Technologies
Technology at the Bottom of the Pyramid
Telecommunications
Potable Water
Health Services
Nutrition and Crop Protection
Energy
Critiques
Conclusion
Endnotes
ch. 8 Abundance, Scarcity, and Global Sustainability
Fossil Fuels
Oil Price Declines
Hydraulic Fracking
Tar Sands
Offshore Recovery
Cleaner Energy
Building Energy
Industrial and Commercial
Solar
Wind
Energy Storage
Biofuels
Conclusion
Endnotes
pt. IV COPING WITH TECHNOLOGICAL DISRUPTIONS
ch. 9 Missing the Boat on Mobile Technology: Intel and AMD
The Mobile Revolution
The Battles Between Intel and AMD
Memory
Microprocessors
The Sub-Zero Segment
Speed and Continued Price Wars
Branching Out
The Hammer
Global Antitrust
Graphics and Other Products
Divesting Manufacturing
Searching for New Markets
ARM Architecture
Mobile
Gaming
Mounting Mobile Losses
New Leadership at AMD
Field Programmable Gate Array (FPGA)
The Internet of Things (IOT)
Smart Glasses and Augmented Reality
Risks Ahead
Conclusion
Glossary of Computer Terminology
Endnotes
ch. 10 From Mass Customizing to Mass Commodity: Dell and Acer
Financial Woes
An Industry in Decline
The Fat Years: Dell's Ascent
A Competency in Mass Customization
Gateway Abandons the Direct Model
The Lean Years: Michael Dell's Resignation
Acer's Acquisition of Gateway
Dell's Plans for a Recovery
The Enterprise Market
Becoming a Private Company
Acer's Efforts at Revitalization
Notebooks
Smartphones
Free Cloud
IOT
Conclusion
Endnotes
ch. 11 Finding Growth and Profitability in Bookselling: Barnes & Noble and Amazon
Barnes & Noble and the Superstore
Amazon and Internet Commerce
Amazon's Reinvention
Barnes & Noble's Focus on Books
Sinking Profits
Amazon's Fluid Identity
Profiting from the Cloud
Barnes & Noble's Decision to Split Up
Spinning Off the Nook
Spinning Off the College Division
How Attractive Was Bookselling?
Sales Trends
Reading Habits
Leisure Time Choices
Digital Devices
The Publishers
Wholesale
The Big Five
The Spat with Amazon
Conclusion
Endnotes
ch. 12 Escaping the Middle: Best Buy and Charles Schwab
The Evolution of Best Buy
Concept One 1983
1989
Concept Two 1990
2001
Concept Three 2002
2007
The Aftermath of the Financial Meltdown
The Evolution of Charles Schwab
Discounting
High Net Worth Clients
A Category of One
The Affluent of the Future
Following Customers
New Challenges
Competition in Consumer Electronics
Online
Showrooming
Competition Among Discount Brokers
Innovation Dilemmas
Major Industry Players
Best Buy's Comeback Plans
Transforming E-Commerce.
Edition Notes
Includes bibliographical references and index.
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