An edition of Social movements for good
(2016)
Social movements for good
how companies and causes create viral change
by Derrick Feldmann
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"Social Movements for Good tells the stories behind five of today's most successful Millennial-generation social good movements by companies and nonprofits. In exploring each movement highlighted in the book, the reader will learn about leaders that created these movements, individuals that responded, and the data and research behind the movement's success. The result is a full understanding of how social good movements are created today, how to truly activate a new generation, and the foundation and approach necessary to generate a public response to a social issue"--
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Previews available in: English
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Social movements for good: how companies and causes create viral change
2016
in English
1119133394 9781119133391
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Book Details
Table of Contents
The Movement for Good
Social Movements
The Power of the People
Empathy
The Why Behind Social Movement Participation
From Belonging to Owning a Movement
How People Engage With Movements Today
Creating a Message to Believe In
Social Movement Messaging
Letting My Passion Be Heard Through a Sign
Social Movement Symbolism
The Business of Doing Good
Companies and Social Movements
Delivering Hope Abroad
International Social Movements
The Creative Behind a Social Movement for Good
Creative Approaches to Social Movements
Bringing a Social Movement for Good to a College Campus Near You
College Based Social Movements
The Power of Peers
Peer Engagement in Social Movements
Hashtag
Hashtag Activism for Social Movements.
Edition Notes
Includes bibliographical references and index.
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