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An edition of Logo modernism (2015)

Logo modernism

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Cover of: Logo modernism by Jens Müller, Jens Müller
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Last edited by Drini
July 22, 2025 | History
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An edition of Logo modernism (2015)

Logo modernism

by

  • 4.2 (9 ratings)
  • 248 Want to read
  • 21 Currently reading
  • 11 Have read

"Examine Modernism's distillation in graphic design with this vast collection of approximately 6,000 logos from 1940-1980. Ranging from media outfits to retail giant, airlines to art galleries, these clean, clear logo concepts may be seen as the visual birth of corporate identity"--Jacket.

Publish Date
Publisher
TASCHEN
Language
English, German, French, multiple languages
Pages
432

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Previews available in: English

Subjects

Logotypes (Printing) Advertising Trademarks Commercial art Pictorial works Logos (Symbols) Corporate image
Edition Availability
Cover of: Logo modernism
Logo modernism
2015, TASCHEN
in English, German, French, and multiple languages

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Book Details

Table of Contents

Logo / Jens Müller
Page 7
Viva Modernism! / R. Roger Remington
Page 39
Geometric
Page 56
Angular
Page 58
Arrow
Page 62
Basic Forms
Page 72
Circle
Page 82
Case Study: Daiei
Page 102
Cross
Page 106
Dots
Page 110
Figurative
Page 112
Lines
Page 120
Case Study: Mexico '68
Page 130
Skewed
Page 134
Case Study: Fiat
Page 136
Round
Page 140
Square
Page 142
Triangle
Page 150
Effect
Page 154
Cut-off
Page 156
Case Study: Claude Neon
Page 158
Split
Page 162
Duplication
Page 174
Grid
Page 178
Reflection
Page 182
Outline
Page 192
Overlay
Page 204
Positive/Negative
Page 212
Case Study: De Ploeg
Page 220
Rotation
Page 224
Three-dimensional
Page 232
White on Black
Page 242
Typographic
Page 252
A to Z
Page 254
Case Study: Atlas Film
Page 256
Opened-up Letters
Page 314
Case Study: London Electricity Board
Page 318
Two Letters
Page 322
Three Letters
Page 340
Case Study: Deutscher Taschenbuch Verlag
Page 348
Words
Page 352
Profiles
Page 364
Adrian Frutiger
Page 366
Paul Ibou
Page 372
Yusaku Kamekura
Page 378
Stefan Kanchev
Page 384
Burton Kramer
Page 392
Paul Rand
Page 398
Karol Śliwka
Page 404
Anton Stankowski
Page 410
Index
Page 418
Bibliography
Page 427

Edition Notes

Includes bibliographical references (pages 427-429) and index.

Text in English, French, and German.

Classifications

Library of Congress
NC1002.L63 M655 2015, NC997

The Physical Object

Pagination
432 pages
Number of pages
432

Edition Identifiers

Open Library
OL27197376M
ISBN 10
3836545306
ISBN 13
9783836545303
OCLC/WorldCat
927292696

Work Identifiers

Work ID
OL20017308W

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